Sawa® Wasabi receives EU Labeling Approval

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Namida®, Sawa® and Sawasabi® products meet the EU Labeling Requirements.

Independent testing done by the Office of Consumer Affairs (Amt für Verbraucherschutz) in Aarau, Switzerland confirmed that these products (plus another as yet unnamed new product) meets the EU Labeling approval requirements of using “Wasabi” or “Wasabia japonica” on their labels.

The product was found to be a 100% match to the reference sample used by the testing laboratory.

This is a big step forward and might be the beginning of the end of the false advertising presently being carried out by the “faux” wasabi suppliers in the marketplace.

You can now buy these products with confidence that they contain what it says on the label.

After nearly 20 years of lobbying the EU and the rest of the world about the false advertising and deliberate misleading of the public, the Wasabi Maestros are pleased that at long last the relevant authorities are taking action.

Some products which claimed to contain wasabi have been removed from the shelves in Switzerland and Germany because they were found not to contain True Wasabi (Wasabia japonica), but merely Mustard and Horseradish mixtures with green colouring. This trend for removing products is likely to continue now that there is a fast and accurate means of detecting Wasabia japonica.

EU labeling approval logo
Look for this logo on all our Sawa products to be sure you are getting the best.

These tested products are being sold at www.wasabi.co.nz and www.wasabi.org.

Interested manufacturers, distributors, retailers and people wanting the best Wasabi powder should contact [email protected].

Sawa®, Sawasabi®, Namida® and True Wasabi® are registered Trademarks and are used with permission.

About the author 

Wasabi Maestro

Started commercial wasabi growing in New Zealand in 1990. Now acts as consultant to World Wasabi and is passionate about Wasabia japonica and its uses. Has developed a number of new products and growing methods, and still likes to do R&D. Regarded as the world leader in hydroponic wasabi growing he is acknowledged as the Wasabi Maestro.

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