You as the potential Wasabi Grower.
Here are the two best pieces of business advice that I can give you if you want to become a Wasabi Grower.
It can also be applied to any business venture as well with similar or even better results.
This advice comes from the School of Hard Knocks and from reading a book.
Read on and see if they resonate with you.
Piece of Advice #1
“The marketer makes the money, not the inventor.”
As the inventor of a number of things throughout the years, many of which are still in use and making or saving lots of people money, I can tell you that I do not earn anything from these inventions anymore.
It was only when I started marketing my inventions, one of which is the Wasabi Growing system, and the items produced by those inventions did I ever start to make money.
In order to do that I had to learn how to Market those products, because the benefits of those products was all that people are really interested in - not how it came about.
People are very much focused on the "What's in it for you" view. If you are unable to market the benefits and appeal to peoples desires and wants, then it doesn't matter how fancy your invention is.
You, as a Wasabi Grower must learn to market your product and be even better at it than growing the wasabi. Without these continually improving marketing skills you will survive instead of succeed.
Piece of Advice #2
“Trust your gut, even (especially) when everyone disagrees with you, trust your intuition, your gut.”
This is difficult to do, especially when you are being driven to take notice of "experts opinion" by your other Directors, Bank, Family, Shareholders and whoever else thinks you are crazy and certifiable.
Let me tell you from a personal experience when you are the only person going against the flow, that IS the time to stick to your guns and follow your guts.
We all have a built in "Bullshit" detector that enables us to dislike or distrust someone on sight. This also follow through with business.
If something sounds too good to be true, it is!
If something in the business deal or the people promoting it makes you unsure or queasy and you want more information to allay your concerns, then walk away.
I’ve made many decisions and can say that every time I did NOT trust my gut and allowed myself to be convinced by other people’s “logic”, I regretted it later. Sometimes, I regretted it quite a bit and lost a lot of money.
I have found that the less notice I take of my "professional advisers" with regard to a project or business venture and just follow my own gut instinct, the result has allowed me to sleep at night.
As one of my accountants told me "We are only Historical Bookkeepers and if you want to do something, then do it and tell us afterwards so we can reduce the adverse effects". I used him for 20 years until he retired. He was the best accountant (professional adviser) we ever had.
If I had taken notice of everything that my "professional Advisers" recommended (sometimes demanded) I did then I would be working for someone else on a salary - not running a successful business of my own. You must remember that the people giving you the advice are working on a salary for someone else.
It might sound selfish, but whatever you’re doing in business should make you happy. When you trust your gut, you’ll nearly always be happy with the results because you are controlling your own fate and staying true to your “inner voice”.
You want to learn from other people still, and be open to new things, but when it comes time to make a decision, trust your gut above all else.
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