S&B Wasabi Paste - The world's most well known FAKE Wasabi
Since being first introduced to the Western public in 1972 this product has been regarded as "The Wasabi" to buy and use.
It is only now after 45 years that people are beginning to realise that they have been subject to a massive ongoing marketing con, and have been paying through the nose for what is effectively coloured mustard and horseradish with added chemicals instead of True Wasabi.
S&B untruth direct from their website.
The above description taken from the S&B website says that they use traditional techniques to ensure their wasabi paste retains its flavour. This cannot be true as this product does not contain any wasabi whatsoever (see ingredients list below). Because of this no amount of traditional techniques can retain the wasabi flavour if no wasabi is in the product.
The best known FAKE wasabi tube in the world.
This product can be found in nearly every store anywhere in the world. It is what most people regard as the definitive representation of wasabi paste. Read on, because you will be surprised and probably shocked.
Ingredients (as shown on the package)
Horseradish, Lactose (Milk), Corn Oil, Sorbitol, Salt, Water, Artificial Flavor, Turmeric, Xanthan Gum, Citric Acid, Artificial Color (FD&C Yellow #5, FD&C Blue #1)
Miscellaneous Information
- Keep refrigerated after opening.- Distributed by S&B Foods Inc- Product of Japan
Reviewers Comment
As can be seen from the ingredients list this product does not contain one piece of true Wasabi (Wasabia japonica) and yet it chooses to misrepresent itself to the public as wasabi.
What is “artificial flavor”? Could be anything?
Another problem is that there are forgeries of these products now available on the world market. Therefore, now you cannot be sure that you are getting the real “FAKE wasabi’ or something else that hasn’t declared all the ingredients and may be made in someone’s garden shed.
Artificial Colouring
Now these are the real nasties in the whole mix. What do these seemingly insignificant numbers hide?
FD&C Yellow No. 5
The real name for this colouring is Tartrazine. Tartrazine is a coal-tar derivative that is used to colour foods, cosmetics, and other products. It is literally industrial waste.
Tartrazine is also reputed to be a catalyst in hyperactivity/ADD, other behavioral problems, asthma, migraines, and lupus! It is alleged to cause allergies; thyroid tumors, lymphocytic lymphomas, chromosomal damage, and is banned in Norway and Austria.
Yellow #5 has been shown to cause cancer not only when ingested, but also when applied to the skin. Some artificial coal tar colours contain heavy metal impurities, including arsenic and lead, which are carcinogenic.
Companies in the U.S. are required to list Yellow #5 in their ingredients because some people have sensitivity to it.
Some manufacturers hide the real name of this chemical behind the E102 ingredient name, depending on the jurisdiction, and the applicable labeling laws
So why would you want to eat anything containing this ingredient?
FD&C Blue No. 1
This is another coal-tar derivative that is used to colour foods, cosmetics, and other products. More industrial waste! Blue #1 has the same problems as Yellow #5 with the added complication of causing chromosomal damage. It is banned in Norway, France and Finland.
Also shown as E133 on some ingredients lists for food products.
It has the capacity for inducing allergic reactions in individuals with pre-existing moderate asthma. (J. Allergy Clin. Immunol.; VOL 64 ISS Jul 1979, P32-37, (REF 25))
So why would you eat something that shortens your life, and feed it to your kids?
Reviewers Recommendations
This product contains no wasabi whatsoever and appears to have no redeeming features except for its market penetration. In addition to that there are additives that have been shown to be harmful to the human body and my recommendation is that it should not be consumed. Look for better options by reading the ingredients list on any products you purchase.
Also I find when eating this product that it is very gritty and unpleasant on the tongue. Not a good experience at all.
Reviewers Summary
S&B Tubed Prepared Wasabi Paste
FAKE
Contains
Artificial Colours
Artificial Flavours
Allergens
Chemicals
Wasabia japonica
YES
YES
YES
YES
NO
Here is a 100% Pure Wasabia japonica Rhizome powder you can buy today!
References
http://www.sbfoods-worldwide.com/foodCulture/wasabi/foods.html
Rich Food, Poor Food: The Ultimate Grocery Purchasing System, written by husband and wife team Jayson Calton, who has a Ph.D. in nutrition, and Mira Calton, a licensed certified nutritionist.
J. Allergy Clin. Immunol.; VOL 64 ISS Jul 1979, P32-37, (REF 25)
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